Velocity Brand Labs has deep roots in the entertainment industry, providing unparalleled access to world-class talent. Our team manages every detail of artist relations — from procurement and negotiations to on-site coordination and hospitality. Whether securing global icons or emerging voices, we align the right talent with your brand’s vision and audience. Past bookings and collaborations include Elton John, Matchbox Twenty, Tim McGraw, Gabriel Iglesias, The Rolling Stones…..just to name a few.
08 Corporate Events / Artist Relations
Transforming brands through premium events and elevated production.
Events That Define Brands
At Velocity Brand Labs, we specialize in transforming ideas into unforgettable experiences. Our team brings together decades of expertise across artist relations, full-scale event production, and branded launch experiences — ensuring every moment reflects precision, creativity, and purpose. Whether producing a global concert, coordinating a luxury product debut, or managing a live broadcast event, we deliver seamless execution that connects brands to audiences in the most powerful way possible.
ARTIST RELATIONS & TALENT PROCUREMENT
Expertise Includes:
- Talent Buying & Procurement
- Artist & Management Relations
- Contracting & Negotiations
- Brand Ambassador Programs
- On-Site Coordination & VIP Management
Event Production, Coordination & Management
From large-scale productions to intimate gatherings, Velocity Brand Labs delivers flawless event execution from concept to curtain call. Our team oversees every phase — creative direction, logistics, vendor management, and guest experience — ensuring each moment reflects your brand’s standard of excellence. We’ve produced, hosted and managed events for brands such as: Showtime, HBO, NCAA, HEB, Disney Touring, NBA, PBR Rodeo Circuit, MAC Cosmetics and Cirque du Soleil
Expertise Includes:
- Full-Service Event Production
- Venue & Vendor Management
- Creative & Technical Direction
- Logistics & Staffing Oversight
- Large-Scale & Private Event Coordination
Brand & Product Launches
With confidence we believe and understand that vision without action is hallucination. This is why it’s our mantra. Brand is not marketing, brand leads working with the visionary leadership team, founders and executives mapping out a clear concise long term strategy mapping to revenue and company goals where Marketing just activates to consumer acquisitions based off the brand vision. At VBL our clients have had huge success here immersing our leadership team into our clients leadership team daily with a measure twice, cut once philosophy. Our KPI’s and Revenue return success with our partners says it all. Examples of our long term clients: Helly Hansen, O’Neil, Spyder Active Sports, Under Armour, Dempsey Center, K&N Filtration are just a few examples.
Expertise Includes:
- Brand elevations / lifts
- New Go-to-Market directions
- New category launches
- Apparel production / design / sourcing
- Execution for wholesale and DTC
- International and domestic
- Company launches
- Website design, dev, management
- DTC consumer acquisitions
- Online sales management
- Data analytics
- All creative for brand, company and consumer campaign needs
- Full production house capabilities
- Influencer, celebrity sourcing and management
