01 Brand Audit

Building the Elite Luxury Brand Foundation Behind Prestige Motorsports

Our brand audit captures the luxury lifestyle at the heart of Prestige Motorsports shaping a refined identity that blends elite automotive culture with elevated living. We define the brand’s voice, visuals, and experience to reflect sophistication, exclusivity, and effortless style, ensuring every interaction feels premium, personal, and aspirational.

When companies acquire other brands that are a direct competition, these brands often get lost in the shuffle. While working with K&N Filters we where tasked with separating all three companies with each having their own unique look, stories, core principles and tailored consumer without overlap. Welcome to the new Airaid.