02 PRODUCT DESIGN SUITE

02 PRODUCT DESIGN SUITE

At Velocity Brand Labs, our Product Design Suite focuses on creating packaging and product experiences that are as visually striking as they are strategically crafted.

We develop complete package suites that are eye-appealing, unique, and deeply connected to your brand identity — designed to resonate with your customers and captivate anyone who encounters them. Every element, from structure to finish, is built to tell your brand’s story, evoke emotion, and stand out with bold visual intrigue in any environment.

PROJECT: UNDERARMOUR SPORTSWEAR

Transition Performance Titan Under Armour into Upscale Lifestyle Brand Initiative

Developed Name, Identity, Positioning and Product Marketing Strategy to diversify UA brand with brand extensions that leverage full lifestyle offering of apparel and accessories that is essential to ambitiously grow and impact the exciting intersection of fast/modern functionality with fashion/classic style.

PROJECT: RAVIN

A Complete Re-haul on New Look, New Style, Everything

Day-to-day leadership on elevating everything Ravin, the most dominating crossbow brand in the world. From ethos, copy, imagery, color, stories, packaging, trade shows, campaigns, website evolution to online direct to consumer activations. We had a blast with a multi-year partnership exceeding sales projections year over year.

PROJECT: FORECAST

Forecast is More Than a Prediction — It’s a Declaration of Intent

Forecast started with a unique ownership team who live around the water and wanted better boards, apparel, all of it. Gear that actually performs, looks good, and doesn’t trash the planet in the process. It began in Sardinia and has grown into a global crew of surfers, shapers, designers, and friends. We’re building things the way we believe they should be.
From an idea to full execution.

PROJECT: Whisker Bomb

Headline

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PROJECT: KINGS CAMO

Everything elevated. All New Look with Daily Ongoing Direct-to-Consumer Management, New Logo, New Website and Personalities Were Just the Beginning

If you haven’t figured it out yet, we at VBL love working with larger-than-life brands that we use in our personal life and the outdoors and hunting is a huge passion of ours. Over the past several years we worked with the team at Kings on elevating everything brand, from identity, stories, personalities, product and a complete website and go to market initiatives. Working with visionary leadership group is what we love most.

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