One of the most high octane elevated multi year relationships the co-founder of VBL has ever had the pleasure to be part of. Taking an iconic ski apparel brand re-transformation into an elevated performance apparel brand for the US Ski Team to Audi North America, To high performance auto racing industry and to runway fashion shows world wide. One of the most iconic brands elevated with huge revenue gains.
07 CONTENT CREATION
At VBL we maintain vision without execution is hallucination.
We take the creative vision and work with the key stakeholders to bring the brand to life building on a what we call a USP, Unique Selling Position that’s unique only to the brand we we work with.
- Visual creative mood boards
- Finished look
- Photography
- Videography
- Creative copy
- Personalities sourcing to support brand
PROJECT: SPYDER
PROJECT: CROSMAN
Taking a 50 year old backyard plinking BB Gun company and modernizing to the new era of youth today and just making it badass was the accomplishment. everything elevated, pure stoke and making tin can plinking fun again in todays fast pace world for Gen Z consumers. We made BB Guns cool again and sometimes a little off the cuff wild side that attracted millions and disrupted the industry in a great way.
PROJECT: CENTERPOINT
You Where Born For This
We brought CenterPoint Archery into country side family values that built America today. Tradition and passing on to the next generation of American hunters. Bringing in Sam Elliott’s voice into the fold while working with real ranchers and showing their core family strengths.
PROJECT: RAVIN
American Made, American Proud and the Love of Wisconsin.
We crafted the emotion of the company and the core ethos that drives everyone inside the company while we crafted their own music tracks to support originality and perfection. Like their company focus: 3 inches, 100 yards, no rivals and we perfected their principles with elevated go to market campaigns to support.
